How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 00:11
Perception
Place
Price
Midea is recalling its U-shaped air conditioners because of potential mold growth - The Verge
People
Product
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Graphene Is Stretchable? Physicists Make “Miracle Material” Bend Like Never Before - SciTechDaily
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
Processes
What does pompano fish taste like?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.